Joy is the little small moments... A podcast interview with Jess

Periwinkle's chief Joy creator, Jess , was interviewed by the Legit Lady Podcast earlier this year.
You can listen to the full episode by clicking on over to the Legit Lady site here, or find episode 22 on itunes, spotify or where ever you get your podcasts.

It's a long one! Jess and interviewer Julie had so much to cover, from Jess' childhood, how she got into floristry in the first place to how we purchase our flowers and the biggest mistake most people make with their houseplants, plus lots of personal anecdotes and small biz truths inbetween.

Here are some highlights if you want to pick the parts that interest you most!

• 16min 40 sec why retail floristy?
• 32min 15 sec the Periwinkle community, our "flower tribe"
• 36min 36 seconds what is joy and why is it so important to us at Periwinkle
• 37 min 05 sec the science behind the joy of receiving flowers
• 42 min 30 sec why are plants so "trendy" now? our need for connection to the natural world
• 1h 06 min 43 sec what inspires Jess- "everything is a starting point to something"
• 1h 10 min 53 sec "I am the least adventurous person..." the Go Kart story
• 1h 16 min 50 sec "if you work really hard and you are kind...."
• 1h 22 min 58 sec the shelf life on flowers and why we use a flower fridge
• 1 h 33 min 34 sec how we buy our flowers, the flower market and the reverse auction system
• 1h 37 min 37 seconds advice for people who think they aren't good with plants...