Periwinkle's owner & Chief Joy Creator, Jess, interviewed for Bricks, Mortar, Heart and Soul profile
Hop on over to read the full interview, where Jess talks more about the behind the scenes nuts and bolts of running a small shop and some of the challenges she's dealt with along the way.
" What is most challenging?
" ....primarily... getting the in shop retail part to function better, which means constantly trying things, learning what works and what doesn't, adjusting, testing, and sometimes letting go of things that should work on paper but just don't in the real world."
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