Periwinkle's owner Jess' favourite canadian made style from Fresh Collective

Periwinkle's head Joy officer, Jess, has certainly been busy this year collaborating with other Toronto creatives! First an interview with the lovely ladies at Extraordinary Ordinary about the intersection of parenthood and entrepreneurship, then an interview profile with Toronto business coach Laura Jean talking about the reality of running a brick and mortar shop, a very indepth podcast interview with Legit Lady podcast covering all manner of things personal and professional AND...a wee little fashion shoot and style profile with Toronto based fashion boutique Fresh Collective! Here are a few of the shots featuring some of Jess' favourites. As you can see, she's big into comfortable style, with a preference for jeans and sneakers! From Jess' interview over on the Fresh Collective style blog, when asked about what role fashion plays in her life she replied:

"I recently read that each day, we should “dress for the JOY you want,” and it really resonated with me."

You can shop these happy and fun styles plus lots of other great, well made clothes via the Fresh Collective website by clicking here ( full disclosure, Jess is a style affiliate at Fresh Collective and will receive a small commission on sales made via this link)